This is the term that defines fear of woke. And the song, dedicated to the haters that seem to permanently live in the “foreign marketing”-sections in social medias.
This is to consider a “provocative protest” against “antiwokers” that tend to interact with things they don’t like, just to end up getting more of what they don’t like. In long terms, they also generate a junkyard of counterproductive complaints, that we could avoid but not commenting.